Big price increase in iCloud storage

Where is the justification for increasing prices from £6.99 to £8.99 on the 2TB plan. Thats a 28% increase in charges. Sorry Apple but I'm cancelling my TV subscription, something has got to give as this sort of increase is plain greed. You will loose more from me now than you will gain in increasing the iCloud storage cost.

Posted on Jun 29, 2023 5:29 AM

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11 replies

Jun 29, 2023 6:15 AM in response to mrwrighty

Hello mrwrighty,


I'm not here to justify price increases, they are no fun for everyone. There probably are some reasons behind it that are unbeknownst to us.


I will say if you use other Apple services (depending on how many), usually it's cheaper to bundle them into an Apple One plan - Apple One - Apple. You could see if this works into your budget and if it'd be cheaper than what you're paying now.


Again, I'm not here to justify the price increase and I understand your frustration.


Nov 19, 2023 3:41 PM in response to mrwrighty

I worry, too.

A HD costs less with every day. It is cheaper to buy a GB every day on the physical market.


1) When i first bought my iPhone 4 in 2010, so 13 years ago, the 5GB icloud storage was already the deal. The phone was available in 8GB, 16GB and 32GB versions.

Regarding this i would expect the offered free 5GB space to increase in time. Today the smallest available storage is what? 128GB? Then shouldn't the free icloud storage be around 80GB? Where is Moore's law in this case?


2) Since i bought my first iPhone, still back in 2010, i have upgraded couple of times from the stores. If the price of a phone includes some iCloud, let's say, then if i buy 5, shouldn't i get 5 times that amount? I kinda payed for it in my way of thinking..


3) As the years go by people were forced to use iCloud. Literally. There are things we can't do anymore. Have you ever tried to move your pics on a Windows machine from the phone onto your computer? Do you remember how it was before the smart-phone-era? Then you must feel my pain. Starting with the fact that my iPhone is not so proud that it doesn't show my pics dirs for minutes because it is counting what means what after a heic -> jpeg conversion. :D At least this "feature" can be turned off.. But honestly, i would expect it to work another way: copy as heic as default but offer the feature of jpeg transition. The latter simply doesn't work with 150GB of photos.

Do you know that nowadays, if you make a backup on your Win laptop, you cannot move the backup to another dir/drive/nas/external drive.. ? It will be corrupted immediately. At this point i was mad. Like feeling becoming a slave of the system carefully build around "their way" and totally ignoring "my way" and my needs.. if i am a Win user.

I have some of these.. so, i decided to give icloud a try.


4) So the prices.. I live in a quite rich country but i came from a let's say mid rich country (in EU). 10$ is a lot there. 1/50 of a salary. Many people have iPhone though.. They save for it for months (I used to, too)! For them this is the cost of their mobile subscription. Is it really as an expensive service as maintaining a mobile provider?


5) Btw even in the rich country i say nope. 120$ / year.. I can buy a 2TB WD HDD for 70$.. 2 for my NAS so it has some protection for 140$. Then i don't have to pay anymore for years, till i need to upgrade the storage capacity. Maybe in 10 very skeptically 5 years. But then the bigger HDD will cost again 70$.


6) When a service is divided between people, it should become cheaper to the individuals. Not to mention that most people don't have a full icloud storage, they opt in for more and use on average what, maybe 60-70% top? Plus buying a HDD of 10TB has savings in it: cheaper price/TB ratio + till the 9-10 2TB plan users use only 50% of their capacity, 10TB is enough, no need to buy 20TB.


3$ i can live with. (still 180$ for 5 years :D) Nope, not 10$ for this service, even when if it is not just a HDD storage, it needs security, backup solutions, ... If 13 years ago 5GB could be free i don't see why today it can't be 4$ for 8TB /month and 3$ for 2TB/month.


I hope somebody is gonna read this from Apple. Thanks!




Jun 29, 2023 6:29 AM in response to pjswiz

The bundles are equally hard to justify. I share my iCloud storage with my wife. I would have to spend £32.95 a month to get 2TB of storage hardly a wise move considering I'm saying an increase from £6.99 to £8.99 is hard to justify. I want to spend less not more, times are hard. Apple TV is a nice to have but not essential so I will be dumping it to cover the increased cost of storage, so Apple will be £4.99 a month worse off from me.

Jul 3, 2023 1:57 PM in response to pjswiz

It seems Over the past few years Apple has forgotten how they became so big. Due Mainly to the loyalty of their customers yet over & over again they decided to stick it to the consumer in one way or another. First it was the removal of earphones from iPhones then it was the chargers whilst claiming it was the help the environment. Which is total BS. & nothing more than cutting costs whilst increasing profit. Their marketing team must think we’re as dull as them. & now sneakily increasing the price of iCloud storage. I’ve used iCloud storage for many years at least 8 years so when I received the notification of the price increase there was only one thing todo. Cancel immediately. If Apple thinks it’s stiffing me over any more well they’re very much mistaken. With storage devices costing next to nothing these days I’ll store my excess photos on those before paying Apple another penny. with the economy in such a mess people want to save money not get ripped off any more.

& TBH I hope everyone follows the same route & you loose millions

Jul 3, 2023 2:05 PM in response to R32ool

This is a community forum. We are all Apple users, just like you.


I understand your frustration with them removing the headphone jack. However if you look at the industry, everyone is using Bluetooth headphones now. Sure Apple might be ahead of the game, but looking back no one really uses the headphone jack anymore.


As for the chargers, this actually was helping the environment. Most, if not all, charging blocks are compatible year after year with one another. You were getting another block that did the same thing as the last one. This adds to landfills, as most people do not recycle them properly. Does it cut costs? Of course it does, but the main reason was the environmental factor. I'm personally happy they did (not just for the environment), but I only have the blocks I need, plus one or two extra for travel.


As I stated above. "There probably are some reasons behind it that are unbeknownst to us." There are so many factors that could've led Apple to take such actions. There might be new laws that force them to operate stores and services.

Jul 3, 2023 2:27 PM in response to pjswiz

I think you misunderstood me I’m not talking about the headphone jack. I was speaking about about the set of earphones you once received with an iPhone. They did supply them with a lightening connector for a little while but they were soon fazed out as well. As for the charger what if you were a new customer without a previous iPhone ?

paying the same price for an iPhone as it was previously & stiffed for a charger on top of your £1000+ bill.

all comes down to the same old thing Greed Greed Greed. & it’s getting to the point where I’m ready to ditch Apple altogether & I’ve been using them since 2009. I don’t know how or when but they’ve just lost their way it’s not about customer experience anymore it’s all about the bottom line & soon as you start forgetting where you came from & how you got to where you are customers start noticing

Jul 3, 2023 2:49 PM in response to R32ool

I do apologize as I did misunderstand. I almost forgot the headphones used to be included. But that goes back to my point on charging blocks. They’re not good for the environment as most people will just throw them out and recycle them.


Most carriers give their customer an upgrade ~2 years. Assuming you upgrade on the timeline that’s 6.5 headphones and charging blocks since 2009, if Apple didn’t remove them. Again, it certainly does cut costs and all companies do this now. Android and Pixel, to my knowledge, also don’t include headphones nor a charging block. Do you really need almost 7 charging blocks when they all do the same thing? I have some of my charging blocks from the earlier 2000s that still work. However some people throw them away when they receive a new one.

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Big price increase in iCloud storage

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