Your purchase could not be completed

Do you see a "Your purchase could not be completed" message?

Since you mention this in the context of a subscription I suspect this has nothing to do with Apple Card (the forum to which you posted this). A possible reason for seeing this message is Apple cannot find a functioning payment method to use in making this purchase. You may not have adequate balance, the kind of payment method required, or there may be problems with the method(s) you do have.

Use the document Add a payment method to your Apple ID - Apple Support to review your payment methods such as credit or debit cards. Problem methods will usually have a notice in red lettering below them. The article: If your payment method is declined in the App Store or iTunes Store - Apple Support has some information about declined payment methods.

If using Apple Account balance to pay for an item, ensure there is adequate balance to pay for the item, including tax if applicable. Read this article about how to check your Apple ID balance.--> Check your Apple Account balance - Apple Support Some purchases may require the presence of another payment method such as a credit card even if the final payment will be made by account balance.

If the information above does not track down the nature of the problem then you may find the fastest route to resolution would be to accept the invitation to contact Apple for assistance with this.

To contact iTunes Support, do this:

1. Click on this link --> Choose your country or region - Official Apple Support

2. Select your country

3. Select: Billing & Subscriptions

4. Select: Subscriptions & Purchases

5. Select: Update payment method

6. Select a chat session or a phone call.