Takes a licking and keeps on ticking?

So here's the scenario....We're moving the kid to the college town in a U-Haul truck. Judy has the iPhone on her lap, and when she gets out at our hotel it falls on the ground. But neither of us knows it at the time, so we go on about our business which is getting some dinner. At the restaurant Judy notices the phone missing. No problem, I say, we'll find it with Find My iPhone on MobileMe. Ooops -- my MacBook is at home, her MacBook battery has run down and the charging cord is back in the hotel room, and the iPad won't do the Find My iPhone thing (why is THAT??). OK, we go back to the hotel and we're going to look around where we parked the truck the first time we were there (thinking --Correctly! -- it might have fallen out when she got out). Turns out there is an SUV and trailer parked there now. It's dark. I get my flashlight out and I'm starting to look for the phone on the ground when we hear Judy's phone ring. There it is! It's on the ground, and the trailer tire is covering about a third of the phone. She tries to pick it up, but the trailer weight is on it. Let me try, I say, I'm stronger. I can wiggle it, but can't get it out. We had to jack up the trailer, un-hitch from the SUV, roll the trailer back a few inches to free the phone.

The screen was a mess! Judy peeled the protective film off, and voila! -- screen looks good. She tries to make a call, but "No SIM card installed" message comes up on screen. We pop the SIM card out, put it back in, power the phone off then back on........and I'll be ******, the phone looks good and works fine! Thanks to Apple for a rugged phone, thanks to NoName Cheapie case, thanks to the screen protector, thanks to Jack who just happened to call when we were looking for the phone.

Many years ago, Timex ran ads that demonstrated that "It takes a licking and keeps on ticking." That's what this experience reminded me of.