Apple TV
I bought a new Apple TV and create a new Apple ID . The problem is that it’s not letting me download apps because it says I need to create a iTunes store account which I’ve already done
Apple TV 4K, tvOS 16
You need to create an iTunes Store account for the new Apple ID. You have not done so, which is why its requirign one.
Follow the steps in the support document linked below.
click here ➜ Get your Apple ID ready for purchases or downloads on your Apple TV - Apple Support