iPhone X is showing apple logo on and off but does not continue to start up does it switches off or on?

Perform a Forced Restart on the phone. Follow the instructions very carefully, as this is a bit tricky. You may need to repeat this several times.

Force restart iPhone - Apple Support

There are only 2 possible results when you perform a Forced Restart:

1) The phone returns to normal operation

Otherwise.......

2) There is a hardware problem with the phone that will need attention at the Apple Store (make an appointment) or at an authorized Apple Service shop.

You can find a list of authorized service shops using the link just below:

Find Locations