How much power consumption is required to manufacture produce distribute transport sell and dispose of that 9v battery?
Add that result to the power consumed by the power consumption meter or multimeter or whatever else is used to measure power consumption of an iMac (which we already know).
I don't mean to beat the subject to death; I like measuring things too and I don't necessarily believe everything manufacturers publish. But I'm also cognizant of the limitations inherent in doing so (equipment limitations, among others) and assumptions that may be commonly accepted but tend to disregard reality... can't see the forest through the trees kind of thinking.
Might be worth reviewing: Help getting mac to sleep in hibernate mode - Apple Community