Why is my Apple iPhone XS stuck on Apple logo

Two basic troubleshooting steps to perform (test after each attempt):

A) Try a "forced" restart of your device using these instructions: Put it on charge for at least half an hour, then, keeping it plugged in, use these gestures:

In rapid sequence, press and quickly release the volume up button, press and quickly release the volume down button, then press and hold the side (power) button. Only when the Apple logo appears (it might take 10-20 seconds), release that button (ignore all other screens that might appear, the one with the "slider" to turn the device off included).

B) If you can, check your battery status in Settings>Battery>Battery Health & Charging>Maximum capacity. If it is close to 83-80%, have it replaced as soon as possible, since it might have unpredictable behavior.

If the issue still persists, I suggest that you make an appointment (*) and have your device inspected at an Apple Store or AASP (Apple Authorized Service Provider) among this list:--> https://locate.apple.com/choose-country-region . After checking it out, they'll give you all the available options.

Regards

Giulio

(*) You can do it:

• Online:--> Genius Bar Reservation and Apple Support Options - Apple;
• Contacting a local Apple Store or AASP among the list provided above;
• Using the "Apple Store" app, available and downloadable from AppStore.

or, if it's a problem during the update process:

Assuming you're trying to update your device wirelessly (Settings>General>Software Update), and bearing in mind that to perform such a procedure you need to connect your device to a reliable and fast Wifi Network with Internet access (no cellular data, unless you use a 5G network, no personal hotspot on your device, no VPN connections are admitted, no Low Power Mode enabled, and I suggest that you keep the device plugged into power during the whole update process), read this support article:--> If your iPhone, iPad or iPod touch won’t update (if you don't have a reliable and fast wifi network, "borrow" one from your relatives/friends/neighbors).

Also, make sure your device is NOT running a Beta operating system version. Should be this case, you need to remove it before installing any official iOS/iPadOS releases, as per these instructions:--> How to uninstall iOS or iPadOS beta software - Apple Support.

DO NOT forget to create a full backup of your device before updating its operating system, and keep in mind that, depending on the available storage on your device and/or on your wifi network speed, it might take 30-60 minutes to complete the entire update process.

If the issue persists or if the iOS version currently running on your device is very old, try to update it via computer (if you don't have a computer borrow one from your friends/neighbors, or ask for help at an Apple Store or Authorized Service Provider), then learn how to update your device manually if you're using a Mac with macOS Catalina or later, or if you're using a Mac with macOS Mojave or earlier or a Windows PC.

If you still get no help, contact Apple Support directly, using this link:--> Contact Apple for support and service