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Wish List vanished when iTunes Movies and iTunes TV Shows consolidated into AppleTV app

It's really disappointing that Apple once again has eliminated a feature on which millions of customers depend. I had dozens of movies in my iTunes Movies wish list, and multiple TV shows in my iTunes TV Shows wish list. All of these were future purchases, but I can't remember what they all were. This would be like Amazon deleting my Wish List of products; it makes no sense. None of them show in 'Up Next'. Why couldn't that have been a solution?


Apple has a pattern of nixing features people like and use, or even removing entire applications on which millions of people depend, at their detriment and the company's detriment. Very disappointing.

Apple TV HD, tvOS 16

Posted on Dec 19, 2023 1:46 PM

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Posted on Feb 2, 2024 4:31 PM

These type of changes are extremely frustrating. I have over 500 movies in my library. I spent several thousand dollars over several years purchasing these movies. I should have some level of control over my digital library the same way I did when I had a physical movie collection. Apple did away with the "Western" genre at one point, which was frustrating. Their categories often are wrong on many movies. With this latest change they took away even the ability to see the number of movies in my library. I too had about 50 or so movies in my Wishlist so I could wait until they went on sale to purchase them. This is undoubtedly Apple putting profits ahead of convenience and even ahead of the user experience which they once dominated. Now their user experience has become terrible.

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Feb 2, 2024 4:31 PM in response to jameyfranksf

These type of changes are extremely frustrating. I have over 500 movies in my library. I spent several thousand dollars over several years purchasing these movies. I should have some level of control over my digital library the same way I did when I had a physical movie collection. Apple did away with the "Western" genre at one point, which was frustrating. Their categories often are wrong on many movies. With this latest change they took away even the ability to see the number of movies in my library. I too had about 50 or so movies in my Wishlist so I could wait until they went on sale to purchase them. This is undoubtedly Apple putting profits ahead of convenience and even ahead of the user experience which they once dominated. Now their user experience has become terrible.

Jan 17, 2024 12:56 PM in response to Vancouver22

There's no way to add titles to the Wish List. So that's definitely gone, but on the other hand you can remove titles from the Wish List, so you're obviously encouraged to stop using it. Apple wants it gone, but if they don't add it to the Apple TV app in stead, won't they lose a lot of potential sales? Strange decision.

Feb 2, 2024 2:54 PM in response to jameyfranksf

There should be:

1) a Wish List for movies and shows you want to buy; and

2) a Watch List for movies and shows you want to get around to watching — which is NOT “Up Next”. For example, that $4.99 Hitchcock movie you bought 4 months ago, and is still un-watched; and

3) ideally the ability to set up a few user-defined categories (say 3 to 5) that are independent of “genre”, so you can TAG (I use Tag because it should be tags) your own content.

Even just setting up 5 generic color tags would work for most people.

** have purchased about 1,900 movies so help people like me out.

Feb 10, 2024 1:09 PM in response to jameyfranksf

Yes, & let me tell you! I own well over 1600 movies via AppleTV, was a regular shopper, & I don't buy or even browse for movies anymore. Do they think they're going to increase sales by cramming TV into the movie menu? Do they think I'll buy or rent movies if they're just forced into my up next list (not to mention just completely lost there now)? It won't happen & hasn't happened since this horrifically bad downdate. I NEED a wish list to keep track of movies, contextually, to come back & buy or rent under various circumstances, not a bunch of movies lost in the ether; & that's exactly where they've all gone, never to be seen or considered for purchase ever again. Not to mention, having unpurchased wishlist movies in the up next list ruins the functionality of the of the up next list, too. I might put a movie or two in the up next list if I was intending to rent/purchase imminently - IF I had the option - but not in lieu of a wishlist. I don't need to worry about finances or kids buying movies etc when I'm using the up next list.

It's a mess, & the movies menu is SO UGLY now, with the "go to store" or "go to your purchases" buttons on that grey computer-looking screen. Yeah, I see my old wishlist there, taunting me with the old add-or-remove-from-wishlist buttons that aren't on any of the movies outside of the wishlist anymore. And that weird little drop-down grey-printed text menu thing in the corner instead of tabs... yuck. Don't mind that as an additional option but not the base format. Also don't use Apple+ as much now that it's buried & all mixed in & mixed up, either.

I don't even want to have to say it, but they really forced my hand with this one: I am seriously regretting buying movies from Apple instead of Amazon now. I trusted Apple movies to be more available & not look like a clearance rack when I'm shopping. I trusted Apple not to try & manipulate me. It's not just disappointing, it feels infuriating & insulting, like I'm being taken advantage of. Never been so upset by such a poor reformat before. It's made me question my entire relationship to Apple & AppleTV this time, & I'm pretty sure that wasn't what they intended. Almost ready to bail on AppleTV all together for a while. Obviously would like to see this "update" rolled back but reinstatement of the wishlist at very least. So upset with this one.

Feb 10, 2024 5:50 PM in response to Vancouver22

“Up Next” is an absolute mess when you have 3-4 people and 3-4 Apple TVs. And they wanted us to use it for a “wish list”? Every show we even think about watching ends up on there. In the order we attempted to watch it. It’s like when you mark all emails as important. Then none of them become important.


The store needs its own interface for the user to shop with.

Jan 31, 2024 9:25 PM in response to Vancouver22

That was an old gripe we had. The wishlist seemed to have been stored locally on each of our appletv boxes. And never synced with my phone’s list or the other Apple tv’s wish list. Not that hard to fix. But never seemed to be an issue for Apple to fix.


But for now. It sounds like our wish list are gone unless we used one Apple TV only for all our movies to purchase.


Apple really dropped the ball on this.

Jan 31, 2024 8:59 PM in response to kilgrey

I hadn’t noticed it was ever in the Apple TV App on iOS, it was in the iTunes app in Movies but that has now gone with the latest software update. It has been restored to the Apple TV box but this is only temporary and only shows what users had already saved on the Apple TV box, you cannot add to it.


There’s still a Store tab in the Apple TV App on iPhone you can shop from. The only way to save what you like for future use is to use the + to Add to Up Next. Up Next can be found in the Apple TV plus tab and will sync across devices if you are watching on another device besides your iPhone.


If you saved content on you Apple TV Box it can still be found in the Movies or TV Show Apps here:


You can share your thoughts with Apple here: Feedback - Apple TV App - Apple


Wish List vanished when iTunes Movies and iTunes TV Shows consolidated into AppleTV app

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