How to set a simple alarm on iPhone?

Here we go again. I like many others just want a simple alarm clock. I set it for a time and determine for one use or repeat, but no-there a sleep/ wake alarm that implies I don’t know that 8 hours is the “medically” suggested pattern for perfect health, really? I’m not asking for a Sun Dial. Just a simple, legacy alarm. I know you can do it. How do I know that? Because you actually had one! Then for for some unknown reason this sleep/wake cycle was added with no ability for the end user to select between “standard” and this “new and improved replacement for the sun”. Do we really need some young code writer trying to convert the clock face to a cool looking digital thermostat like device.(You do realize it looks like a Lennox digital thermostat). Technology is great, but needs to be tempered with “how does the actually improve what’s there”. Go back to the white board and simply draw a clock face - then step back and think “… hmm, we could give the customer a choice; simple and the ‘mother of a clock with a conscience’..”

[Re-Titled by Moderator]