You can move stuff from applications that supports the use of iCloud, an example would be photos by enabling the "Sync this iPhone" option in iCloud, under the "Photos" row.
If you wish to move data to iCloud, applications that supports iCloud by default will show up in your iCloud settings under "Apps using iCloud". Enabling the application inside the iCloud settings will enable the application to shift unnecessary data or data that can be stored in iCloud automatically. Do expect this process to take some time depending on your network connection settings, speed and the app itself.
Do note that you cannot move apps completely to iCloud and still expect to use it as is. Apps that you frequently use like WhatsApp can be backed up to iCloud, but cannot run off iCloud as iCloud is a online storage service meant for storing of data and not to use live.