Apple TV Users and Login Info for Non-Apple Apps

Hello,

When you set up different users on an Apple TV, can they have different logins for the non-Apple apps?

For example, could I have the Amazon Prime Video app installed on my user profile logged in to my Amazon account so I can access my Amazon library and make purchases with my Amazon payment method, and could my wife have the Amazon Prime Video app installed on her user profile logged in to her Amazon account so she can access her Amazon library and make purchases with her Amazon payment method.

Thanks

Dennis