If ever in doubt about a communication’s authenticity, use an independent way through Apple's own resources for checking what the communication claims. Scams (e-mail, text messages, and phone calls) are getting very good at closely imitating true Apple communications. Always be cautious. These support articles have some guidelines:
About identifying legitimate emails from the App Store and iTunes Store --> Identify legitimate emails from the App Store or iTunes Store - Apple Support
Recognize and avoid phishing messages, phony support calls, and other scams - Recognize and avoid phishing messages, phony support calls, and other scams - Apple Support
Avoid scams when you use Apple Cash --> Avoid scams when you use Apple Cash - Apple Support
Apple 'How to identify, avoid, and report phishing' video--> https://youtu.be/SR3Z3fXXjfw
About Gift Card Scams --> About Gift Card Scams - Official Apple Support