Did you check the settings for FaceID on your device?
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To use Face ID to purchase content from the iTunes Store, App Store, and Book Store, go to Settings > Face ID & Passcode and make sure that iTunes & App Store is turned on. Then follow these steps:
- Open the iTunes Store, App Store, or Book Store, then tap something that you want to buy.
- When asked to pay, double-click the side button, then glance at your iPhone or iPad. If you're wearing a face mask that covers your mouth and nose but Face ID with a mask isn't set up, tap Pay with Passcode and enter your passcode instead.
- Wait for Done and a checkmark to display.

You might be asked to enter your Apple ID password for the first purchase you make in the iTunes Store, App Store, or Book Store.
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copied from: Use Face ID on your iPhone or iPad Pro - Apple Support