As USB-C cables are fully reversible (and should work either way up) - if multiple cables exhibit the same issue, this would suggest that:
- the USB-C socket itself has damaged contacts, or
- the host device has a fault
Either way, you would be best advised to take your iPad and cables along to the Genius Bar at your local Apple Store or Apple Authorised Service Provider (AASP) - where the technicians will be able to hands-on test and assess the items for faults. If an issue is identified, you'll be in the best possible place to explore your available options for repair:
Genius Bar Reservation and Apple Support Options - Apple