You’ll either need to spend any balance or if it’s not enough to purchase a product or service, you’ll need to contact Apple Support to have your account set to zero. As an alternative, add a payment method and purchase an item for more than your account balance. The purchase will first be withdrawn from your account and then any remaining balance with be charged to the payment method in your account. If you’re in the US please call 1-800-MY-APPLE or outside the US, consult the support articles below.
Contact Apple for support and service - Apple Support
Change your Apple ID country or region - Apple Support