How can I fix my Apple Watch SE's fading color on screen?

I’ve only had my watch for 6 months and the color is wearing off right by the screen. This is my 3rd watch and I’ve never had this happen.

what do I do or what can I do? It’s a brand new watch and it’s in a spot that doesn’t get hit or rubbed or anything like that. The paint isn’t peeling it just looks like it got rubbed off

[Re-Titled by Moderator]