Let's start with your last question.......And did Apple agree to replace the battery under warranty?
Apple will not replace the battery under warranty unless it falls under 80% in the first year of use.
Another way to say the same thing......Apple considers the battery to be normal unless it falls under 80% in the first year of operation, so there is not really any strict guideline or definition of "normal".
Under "ideal conditions", Apple states that the battery can go up to 1,000 Charge Cycles before the Battery Health declines to 80%. The rub here is that there is no definition or detail about what "ideal conditions" might be.
That works out to a decline of about 1% on average for every 50 Charge Cycles. Your battery has completed 350 Power Cycles, so under "ideal conditions", the battery would be at about 93% at this time. Your battery at 90% is not far off of "ideal" and the battery decline is not linear. Some months the battery might decline 2% and then not decline at all for 2-3 months
Obviously, some apps are going to demand more power than others. Social apps in particular are real power hogs.
Take a look at the battery performance on your iPhone and post back with the 5 apps that are using the most power. We will likely see some popular apps in your list.
Finally, don't try to babysit the battery. It is going to do what it is going to do. No point in constantly checking the battery settings. All that will do is make you worry.