Apple Watch Series 7 won't turn on after unboxing

I try to charge the new watch series 7 out of the box and the apple logo comes up then goes brown. Then it continually does this in a loop repeating itself over and over but never boots up.

What can I do about this. Cheers

[Re-Titled by Moderator]

Original Title: I have a brand new applewatch series 7 that I have just got out of its box. It won’t allow me to turn it on. The apple logo comes up then it goes brown and then disappears. Then it continually goes around in a loop and doesn’t boot up.