Alesis Master Control Problem

I've installed the MasterControl driver as instructed and followed the logic set up instructions provided with the MC and all that seems to happen is the Controller acts as a midi keyboard playing different notes rather than the intended function.

e.g if i touch one of the faders it plays a high pitched note and if i move the fader it acts like the note is being pitched, like a pitch bend function on a keyboard.

Very strange...cannot figure out whats going on

PLEASE HELP I'M GOING INSANE