AppleTV Requires ITunes Verification

Click on your account name in the iTunes window on your mac/pc (top right corner) and use the 'Edit Account Information' button once it appears.

I think it was an update to Snow Leopard that was made to simplify how your computer connects to your Apple TV that caused this "Verification Request" message. In your "System Preferences" go to "Security" and turn on your firewall. It cured my problem. I use Apple's AirPort.

This happens sometimes when you try to access your iTunes account from a new device. Its a security measure and has happened on my iPhone and iPad. It most likely is going to have you reenter some of our CC informaton, probably the CVS number.

I have the same problem... which started a couple of weeks ago. None of the suggestions thus far has worked (verification on iTunes Store, or firewall.

Tried to rent a movie for the first time on Apple TV. Got the verification message. Went to iTunes and verified the 3 digits on the credit card. There was also a red lettered verification message about a first time device which disappeared after I entered the required information and saved it. Went back to Apple TV and tried to rent again and it worked.

gang...go to the computer your appletv is synced to...login to itunes music store, click your account, go to payment info...verify your credit card's cvv (3 digits on back)...return to appletv...verification complete.

Just went in and added the 3 digit CVV code and it fixed the problem.

Found my solution:
I am new to Mac, iTunes and just bought 2nd Generation Apple TV. My first use of iTunes was to rent a Movie directly from the Apple TV unit and all seemed well until I was asked for the CVV number..... What the heck is a CVV number? Where would I get a CVV number? A search for anything CVV on iTunes Help help gave "No Results Found". Hmmm. I ended up downloading the HD movie to my Mac .....from the Mac but then had to wait for whole movie to download before I could view it on Apple TV. For my setup this took over an hour for a 96 min. HD Movie.

Next Day I tried again (same results at first) and found when I went to my iTunes account that the Visa card was activated but I have never given any credit card info to iTunes. I only use the Pre paid iTunes cards! I had plenty of funds in my account. Then I noticed NONE was an option in the credit card area (Far RIGHT side) Selected that and Boom all is fine. Seems if any credit card is shown as an option then iTunes wants the data on it. Makes me wonder if it would charge my credit card before an iTunes credit... If So Bad form APPLE

Now my account does not show any credit cards. The choice is hidden under the "Edit Payment Information" button.

Credit cards showing on my account without numbers when I had iTunes credit for more than enough to pay for my Movie did not raise a flag for me.

Anyone here using both able to choose between credit card and iTunes credit?

I still don't know what CVV means and apparently neither does iTunes HELP

The CVV 3 digit code will be on the back of the credit card

OldTec wrote:
I still don't know what CVV means

Did you try a Google search for "credit card cvv"? 😉

So the CVV code is for the credit card. I did the Google search and sure enough there it was. Thank You!
As I recall the message that came up just asked for a CVV number. Since I had plenty of iTunes credit and no history of using a credit card with iTunes I thought it had to do with my iTunes cards. The cards once entered into my account were disposed of. I was worried I would need this CVV number from them. Caused some panic! Thanks Again. Hope my experience will clear the situation for someone else. I saw over 6000 views for this problem. Perhaps Apple iTunes Help could recognize the CVV help request and explain that CVV is for VISA... Just a little nudge at the iTunes people. Good people, just want to help.

Well it would apply to any credit card, but yes they probably could make it a bit more obvious.