I spent a couple hours on this tonite, because the "auto" to "on" suggestion wasn't working for me. I don't have a lot of surround content, as I haven't loaded my DVDs into iTunes yet. I downloaded a trailer for "I am Legend" that was HD (1080p) and AAC 5.1 (loaded into iTunes), but no luck. This *should* have worked. It was definitely a surround-sound video, so I spent some time figuring it out.
First, my setup: I have the optical running from ATV to receiver, but it's an older receiver. I can definitely decode DD signals (using the same optical cable and the same optical input on the receiver) from broadcast (OTA) HDTV and from a BD player playing a DD DVD.
But, then I started to read that AAC is different than AC-3 (I should have known this, but I didn't think of it). So, it turns out that my receiver's optical input can only decode DD/AC-3 surround sound - it can NOT decode AAC surround sound!
I don't think any of Apple's videos use AC-3 (they all seem to be AAC), so I need to upgrade my receiver. You can play AC-3 content thru 3rd-party ATV apps like Plex. So, if you have an older (picky) receiver that can't play Apple's AAC surround format on the optical input, you might want to give that a try.