Installing Windows 7 with .exe file

Hello there.

I partitioned my HD to have at least 30 gigs for Windows, except it doesn't have the option to install with a .exe file.

I'm currently under the microsoft academic alliance and need to emulate windows in order to run a program made only in the windows environment. I downloaded Windows 7 from the MAA site but there seems to be no way to run a .exe during the BootCamp installation process.

So my question is: is there a way that I can install Windows 7 with BootCamp using the .exe download file?

Thank you for your time 🙂