You will go a lot further with your attempted help if you would (as an old grad school professor once instructed me), "just answer the question!"
I did just answer the question - several times. Thanks for the advice but although I am far from perfect, I didn't become the top rated user here by accident, and to be honest I have little or no respect for anyone here with one post or just a handful of posts critiquing anyone who volunteers a great deal of their time helping others.
Whereas, in my iPad, "Restore" means, "Restore the OS and all of the apps and music and such that I have given a check mark to".
It means more than that. When restoring an iPhone or iPad with iTunes, there are two options - restore from the backup for the device which is the default selection, or as a new device or not from the backup for the device which must be manually selected. The backup includes a significant amount of data such as settings, email account settings, contacts, calendar events, notes, etc. It does not include any iTunes content on the device or any photos transferred from your computer to the device since there is no reason for it. All iTunes content on the device should be in your iTunes library on your computer, and all photos transferred from your computer to the device should remain on your computer. If the backup for the device were a mirror image of the device including all iTunes content, this would be taking up double the hard drive space on your computer for data that should already be available on your computer and be included with your computer's backup.
The backup includes your selections under the various tabs for your iTunes sync preferences for the device so when restoring the device from the backup, what was selected under the various tabs for the iTunes sync preferences for the device before restoring the device will be pre-selected which must be followed by a sync with iTunes.
I can assure you that this small fact is NOT obvious to a new user. And suggesting that a user is some sort of a dummy for not knowing it right out of the box is counterproductive.
Sorry, but when I have to repeat myself over and over and over again and there are a number of fellow users chiming in with the same info and a person still does not get it, all the lights are on but no one is at home.
I found that double clicking on the "joes ipad" label on the left side of the iTunes screen and then selecting EACH tab along the top in turn and then clicking RESTORE gets things restored.
You don't have to double-click on the device in the iTunes source list. Just a single-click on the device to make the various tabs for the sync preferences for the device available, and you have to do no such thing to get get things restored. All your selections under the various tabs for the device's sync preferences with iTunes should already be selected before selecting Restore. Your selections under the various tabs are included with the device's backup, and the backup for the device is updated as the first step during the iTunes sync process. And when selecting Restore for the device, the first prompt is updating the backup for the device which includes your selections under the various tabs for the device's sync preferences with iTunes.
Apple includes support documents that also come up with a Google search.
The first hit with a Google search for "restore iPad with iTunes".
http://support.apple.com/kb/ht1414
This Apple support document link also includes a link for iPad: About Backups.
http://support.apple.com/kb/HT4079