Apple Event: May 7th at 7 am PT
If you are not sure about your TV, put the brand and model into a Google search to confirm.
If you do have an HDCP compliant TV and you are connecting through HDMI directly to an HDMI port on your TV, you may need a new cable. Monoprice. com has great deals on high quality 24AWG cables. Do you have multiple HDMI inputs on the TV, try all of them. Also, make sure you have the latest software updates as Apple recently released a new fix.
Please post your TV info. and see if anyone else has your model number. It may help to better diagnose your specific problem.
Thanks.
I am assuming that your non-HD movies in your iTunes library play fine.
Apparently a lot of people have reading comprehension issues. I have the same problem as op except I use first generation appleTV. So for you slow people let me spell it out.
If you are trying to purchase movies on iTunes (this is the important part so pay attention) running on a computer that does not support HD you are NOT able to purchase HD movies. The message that pops up says you cannot purchase HD movies on a computer that does not support HD.
The question the OP was asking and I have this question also is why does it matter if the computer I am buying the movie on supports HD when the intent is not to play the movie on the computer in the first place. AppleTV does support HD and streams from itunes on the computer.
I want to buy HD as well, I'm in Canada and most the movies I want to buy are only available for SD. My thought is I want to support the studio and actors that make the movies but if they won't let me buy the HD version then I'm simply going to get the HD version for a torrent site. Simple as that.
It doesn't matter what the intent is, you are downloading it on the computer and then streaming it. You need to go through ATV (or iPad) if that's what it says. Unfortunately it's a licensing issue
iTunes won't let me buy HD movies