I have the same problem intermittently at B&N. I think the issue is with how the informtion is propogated to the IPAD. On my laptop, I boot up, immediatly open internet explorer and get the Barnes and Nobel home page, select the link that says connect to the internet, check off the free connection in the AT&T box and then hit connect
With the iPad, even if the network is remembered, it tries to open the page where you connect but the page is blank and never gets filled in. To circumvent, I've gotten it to work a few different ways. Turn off WiFi and then back on, then select ATT. Then go to safari and type in barnes and noble.com. Then select connect to the internet from the top left. The second page where you have to select the free connection takes some time to load...upwards of maybe 2 min.
Sometimes I have to stop and restart that page and then I'm connected. There's not an always sure solution to the problem and you have to play around a little, but it does work...and OH when it does!!!!!!!!!! 🙂