Netflix's Roku Box is cheaper and has a "resume playback" button which holds your place when you watch a movie and want to revisit at a later time. With apple tv, you have to start allllll the way from the beginning and fast forward to where you left off (if you even remember where you left off). I am beginning to regret buying apple tv and think the apple team should update the software to include a resume play option so that it holds your place where you left off.
If anyone else agrees, let's tell the feedback peeps we want it added, otherwise why not just buy a cheaper roku box??!!!
Here's a link, if enough of us write, they WILL listen:
http://www.apple.com/feedback/appletv.html