60" x 48" Hitchcock Think Different poster?

Question

Level 2

454 points

60" x 48" Hitchcock Think Different poster?

I came across a huge laminated Think Different poster of Alfred Hitchcock the other day. Measures 60" tall by 48" wide. I have never seen anything this big before, have the original small versions in my collection of Apple stuff but this is really different and so far have not found any links to information about these online.

Don't think this is a blowup of a smaller poster as the text on the notice at the bottom (copyright bug)1998 Apple Computer, Inc. All rights reserved. TM & C 1998 The Hitchcock Trust. Is tack sharp and a blowup will be soft.

Anyhow not really hardware but figured someone on here might remember something this big....

I own most Macs from as far back as the Lisa to the DP G5, See my homepage for some of my collection.

Posted on Feb 19, 2011 8:31 AM

Reply

Answer 1

Feb 19, 2011 3:36 PM in response to Niteshooter

Most of the original TD posters measured 24" x 36", however, I believe there were some larger ones printed. Should be worth multiple $100s to a collector since it's rare.

 Cheers, Tom 😉

Reply

Answer 2

Niteshooter Author

Level 2

454 points

Feb 19, 2011 4:37 PM in response to Texas Mac Man

Thanks for the reply Tom.

I'll try and attach a photo of them, they are the same as the one you posted. These have been sandwiched between laminate so when they were taped to the wall (ack) they weren't damaged. From the crumbly nature of the tape I suspect they may have been taped to this wall since 89 or pretty close to that date. Not sure where they originally came from other than probably directly from Apple.

Kevin

Message was edited by: Niteshooter

Reply

Answer 3

Feb 19, 2011 5:46 PM in response to Niteshooter

http://www.youtube.com/watch?v=vNDEwsIGJKI
This ad kicked off the "Think Different" campaign. It shows short clips of several influential figures in this century. Such include Albert Einstein, Mohandas Gandhi, Alfred Hitchcock, Pablo Picasso, and several others. Richard Dreyfuss, the narrator, says how these were "the crazy ones", how they were the only ones crazy enough to think they can change the world, and did. The main theme though is that Mac users "think differently" as Steve Jobs said in his keynote speech at Macworld Expo Boston '97. That to use a Mac, you have to be a little bit crazy. There have been mixed feelings about the commercial, since the only thing that makes it an Apple commercial is a small faded-in Apple logo at the end. Also only faithful Mac users really understand the hidden meaning behind it.

 Cheers, Tom 😉

Reply

Answer 4

Feb 20, 2011 5:22 PM in response to Niteshooter

You can buy a complete set of the 14 TD posters - mint condition - for $4000 at the LEM Mac site http://groups.google.com/group/lemswap/browse_thread/thread/785c2904f4357586 (You may have to sign in to view this link)

 Cheers, Tom 😉

Reply

Answer 5

Niteshooter Author

Level 2

454 points

Feb 26, 2011 8:29 AM in response to Texas Mac Man

Ouch, never thought the originals were that valuable. There are so many copies floating around... I do have a fair bit of old Apple swag from attending Macworlds back in the 90's. I think my favorite is the We're Fighting Back for the Mac T-Shirts from Power Computing that they were tossing into the crowd at MW Boston in 96 along with demo CD's. I think in my swag bag I also have a demo disk from Be Computer along with a brochure. We had two MW Toronto's but they were pretty small in comparison to Boston.

Thanks again! Have not found anyone with info on these things and I'm not sure how we wound up with them at work.

Kevin

Reply

Answer 6

Dec 11, 2011 6:55 PM in response to Niteshooter

The think different campaign marked the return of steve jobs in the 90's. as stated before they measured 24x36. They sold them at various macworlds but they were prominently sold at the apple store on apple's main campus in california.

The smaller one's 11x17 were part of an educater's set that were given out to teachers.

The rarity of each 24x36 poster is different.

I've read that there is an ultra rare version of the Picasso one, a picture they used without permission with his hand covering most of his face. It was immediately changed to a licensed photo.

Other really rare ones are the Buzz Aldrin.

The most rare are the "Director's Series" ones that never came out to the public but there are some prints of them that were circulated. Although Hitchcock is a director and some might say THEE director, he was featured in the first series that came out that was avalaible to the public (not the director's series).

I would agree there isn't a very comprehensive guide to these but if you cross reference the things people do say about them, you'll be able to deduce the truths from fiction. Ebay has a buyer's guid but it only truthfully references the 11x17 educator's set.

on a note about your posters. They should measure 24x36 (which it looks like they do), unless everything else in that picture is for some reason bigger then they should be (perspective aside). I'm not sure if laminating them (though well preserved) was a good move as it probably decreases their collectable value.

any 60x48 poster was made for public ads and are also rare, however the ones you show are not those.

another note, texas mac man shows the picture of the poster but that's not the cropping they used on it. If you look at the TM for the hitchcock fund I believe it is a thumbnail created by them at one point. All of the hitchcock posters are cropped right at the edge of the brick to his back, like your's also show. The image is slightly misleading if someone was looking for a picture of the poster.

Reply