Posting my experience on this forum as well as the "Freeze" forum:
I received my MBP on Tuesday (upgraded from a 2008 MBP). I run windows 7 with VMWARE fusion 3.2. Using a program called Blue Iris, I was thrilled to see that the CPU cores did not max out like they did on my previous MBP. However, when running this graphics intensive program and playing back an MJPEG file the fans started up and shortly after I got the freeze everyone mentioned. The CPU's were running at about 25% at the point of incident. Cursor was still working but only the power-on button was functional.
The next day I called support and went through the motions (verify disk etc). This morning I got another freeze. Then I found this forum. Called support, got to 2nd level, was told the problem was with VMWARE. I was told I was the only one reporting this symptom. Was told to call back if it froze with the apple side of the world in control of the keyboard. So I decided to try some experiments. I opened some terminal windows, entered "yes > /dev/null" to max them out while playing back MJPEG recordings. The fans ramped up and the computer froze. Installed istat 3.0, repeated the experiment a few times while watching the temperature readings. Each time the laptop froze exactly at the point where the first CPU core hit 100 celcius.
Called back apple 2nd level and mentioned this. Was told to take the computer into a store for a check. If the check shows a problem, it should be replaced, it not it is software.
What bothers me is the support person claims I am the only reporting this issue. He also says that I should create a new VM and try that (I can cause the freeze at will without fusion running at all, the advice doesn't inspire confidence).
I am an ASIC developer of 25 years. For nominal silicon to hit 100 degrees in a cool 68F room with fans at max the design is fundamentally bad. Moving that computer into a room at 85F or run the disks and GPU's with a worst case pattern (which I know I would not be able to hit on with my first little tests) and you will easily overheat ... add to this voltage tolerances (V-squared law) of the power supply and corner lot silicon the margins are negative. Unless the temperature diodes/sensors are off, this is a real problem.