lanceblack,
You know, I had seen your similar post in other forum with same issue. This itself is confusing for other participants including myself to keep track of forum discussion regarding same issue.
It would be nice if you keep your issue in proper forum in one place, less confusion for others.
Corky02 said better than I did yesterday. I am not quite sure why or what impresssion that you'd easily upgrade from try-out app into full-license. For many people are aware that what it means or what does this having to do with upgrading qualification with any applications. Why did you think you would get to upgrade that easily from trail try out app to licensed one?
I don't think the Apple's ads are misleading. I just think you got yourself confused. Sorry I can't help you. IF I am Apple employee, I would love to help you and get this resolved for you. I am just one of those participants helping others.
Once again, I am sorry that you get your view all wrong and lead into thinking that you are entitled to do so. But you need to understand that once if you had purchased a full license app from try-out app. Most people know what does that mean with try out app for the first time. And most people know that if they wish to purchase an application, this means purchasing a boxed (or electronic downloaded file) from Apple retail store (or online store). Plus, new venue at Apple offering Mac App store. I think that is a little confusion for some people who are not familiar with the difference.
I do believe that if you purchase from Mac App store, it doesn't require to put in license serial number. I think it is a different approach for some reason. I had bought some other Mac apps (not Aperture) from Mac App store few times. I haven't purchased Aperture updated version straight from Mac App store online. I bought mine from Apple retail store in Canada in person.
I still don't understand why you still think Apple is misleading you all the way. I don't think it is. In case if you haven't notice... there is way for you to get in touch with Apple called Apple Support Express Lane. Give it a try.