Why isn't an HDMI cable included in the Apple TV box and price?

Having just bought an Apple TV unit and am very happy with it, I'm finding it difficult to understand why Apple charge extra for an HDMI cable when this is the only cable that connects the unit to a TV and without the box is useless. This is why it's taken me 15 years to buy an Apple anything! Comments welcome.

AppleTV 2

Posted on Jun 5, 2011 12:42 PM

Reply
13 replies

Jun 5, 2011 12:53 PM in response to KitWorthing

I doubt anyone can answer that with any certainty, but there are several reasons that spring to my mind.


Many users will already have HDMI cables, they will likely feel upset that one is included and hence reflected in the cost.


How can Apple be expected to know how long the HDMI cable should be.


HDMI cables can cost from a few pounds ($) to as much as a thousand (believe it or not), which one would Apple include.

Jun 29, 2014 4:14 PM in response to KitWorthing

Apple TV's instructions are unclear on the HDMI cable. As if not including the cable was bad enough , they don't say explicitly in Apple TV's instructions that the cable is in fact SOLD separately NOT INCLUDED . It doesn't say it anywhere! Why would they leave that information out?

I had to search online for people's complaints about Apple not including a crucial cable in order to figure this out. I wouldn't have been annoyed had Apple just been honest in their set up manual about omitting the HDMI cable, but they're vague. Customers could start messing around with other cables on their TV thinking that the necessary cable might already exist with their HD TV. Jobs would've been ******.

Jul 3, 2014 3:46 AM in response to Digitalpainr

Digitalpainr wrote:


Apple TV's instructions are unclear on the HDMI cable. As if not including the cable was bad enough , they don't say explicitly in Apple TV's instructions that the cable is in fact SOLD separately NOT INCLUDED . It doesn't say it anywhere! Why would they leave that information out?

They didn't leave it out, they state clearly on the box that cables are sold separately.

Jan 21, 2016 4:02 PM in response to KitWorthing

Over the last decade plus some years, nearly every piece of equipment that I have purchased that connects to my TV has come with an HDMI cable. I know have somewhere in the range of 10-15 HDMI cables in a storage box in my attic. The last, and only time, I purchased an HDMI cable was 2 years ago, and that was because I needed an HDMI cable that was 30 feet long; other than that, I have never purchased an HDMI cable in my life. Apple probably realized that the market was saturated with standard sized (6ft-8ft) cables and thought it best to lower the production cost, sale cost, and quite possibly the packaging cost. I may have dove too far in-depth, but that is my take. Enjoy your new product, I love my Apple TV.

This thread has been closed by the system or the community team. You may vote for any posts you find helpful, or search the Community for additional answers.

Why isn't an HDMI cable included in the Apple TV box and price?

Welcome to Apple Support Community
A forum where Apple customers help each other with their products. Get started with your Apple Account.