iPod Photo still rules! But, itunes doesn't recognize it any more...

Hi iPod Photo fans and experts,

I have an iPod Photo 30 GB model that I just restored, and now I can't get it to show up in the iTunes source list. For the record I am running Windows XP SP2, and iTunes 10. And, I have tried this on two different machines with this same setup with the same result.

The weird thing is, after restarting windows, when I plug in the iPod Photo, the ipod will open itunes automatically. But, itunes will not recognize it. itunes still recognizes my other ipod classic with no problem.

The ipod photo shows up as a usb drive, and is recognized in Windows explorer.

The ipod itself is running V 1.2.1.

I tried the 10 steps listed in the apple support section related to this issue, including reinstalling itunes. I also tried plugging in the ipod in disk mode.

Is there anything else I can try? Is there any way to update the ipods firmware without itunes?