I've send an email to Apples copyright agent...
Hauke ~ I'm not sure to whom you're referring, so perhaps you've already seen this:
"If you have any questions concerning the usage or licensing of Apple copyrighted materials, for example, photographs, video footage, Apple advertisements or other Apple materials, please submit your detailed request in writing." (Source)
You are not being asked to pay a fee to the creator of the template but to the owner of the copyright on the image.
Under US copyright law you are required to obtain a license for any image used on the internet - or anywhere else for that matter.
Presumably Apple licensed the use of the image in the template from Getty Images. To reproduce that image on your own website, you need to obtain a license from the copyright holder. The only help that Apple could be expected to give you is to refer you to the actual copyright holder.
The fact that the copyright holder has sent you an invoice rather than take legal action against you is encouraging. You could either pay up and remove the image or negotiate a more reasonable fee.
Most of the questions about copyright in this forum are from those want to protect their own creations. Its interesting to see it from the other end.
The fact that you can easily embed a YouTube movie in your web page doesn't mean that its legal unless you own the right or obtain a license....
i removed the image from the webpage immediately. Also wrote getty images that this image was provided by iweb and we paid royalties already by buying iweb. Because of that i was not aware of any copyright issues. I refused to pay anything. Then i heard nothing again anymore.