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Ok - this *maybe* seems a solution, least appears to be working for me
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Created an entirely New Apple ID - New Password, etc - for App Store
This is in addition to the current one I still have with Apple (in general, used to get to this discussion)
And also use same one for iTunes, but ONLY at iTunes - is 'no go' for App Store
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Which is to say - I now have 2 Apple ID's - one for Apple/iTunes and one for App Store
Yes, a pain in butt, but may be only solution until "something" gets fixed ?
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Also, in case it matters in the Grand Scheme of Things ....
I was one of those who got hacked last Summer/Fall in the Great China iTunes Hackfest
Yes, 1/2 my bad for not having a 'hard(er/est) password' - but that's now corrected
And Thank You Apple for restoring the $20.00 to my iTunes Account
Thought all issues/matters in that regard were now 'fixed' ?
Maybe not ? Least not regarding the App Store ?
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Again, YOU go create a new ID/Password - might 'work' for you too
Then perhaps you can get Lion
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