how do i download free copy of lion. i bought my macbook pro on 27th june from UK

i have bought my macbook pro on 27th june 2011 and was told that i will be able to download free copy of os lion when it released. i can see a link described by some users but that link is only available for puchases made in USA. can any one please tell me how do i download a free copy from UK apple store.

many thanks