I've come to the conclusion after spending more time with my MacBook Air 2011 11" i7 that we just need to not think about it. As I have been monitoring temperatures, the temperature on the die itself has not gone above the boiling point for WATER. The fan is a normal part of CPU cooling and the i7-i5 processors are powerful. I think we should just get over it, unless we actually burn ourselves or the CPU melts we aren't going to have an issue, and the CPU has checks that will shut it off if it reaches that point anyways.
Since I have taken this perspective I have found that it doesn't really matter at all and I am enjoying my Air. I think we just need to trust the engineers on this one. Part of the design of these small laptops is the aluminum unibody IS a heat sink. The fact that it is getting warm means it is working.
In the end, the fan is spinning up more because the thing is more powerful. If you want it to make less heat and use less power, get a refurbished or used Core 2 Duo because it runs slower and won't be as hot. But who wants that? We want speed and power.