Software Update Server "Cannot connect to Apple"

Update Server is not able to communicate with the Apple servers. Not sure why. Logs are very vague. Regular Mac OS Software Update works fine and updates the server, but the Update Server capability of Lion Server does not work.

Here are the logs:

Jul 31 14:04:47 server.lindsandmike.ca swupd_syncd[89651] <Info>:

Jul 31 14:04:47 server.lindsandmike.ca swupd_syncd[89651] <Info>: swupd_syncd 10.7 (12) for Mac OS X Server 10.7 (Darwin/x86_64)

Jul 31 14:04:47 server.lindsandmike.ca swupd_syncd[89651] <Info>: ========== Sync Started ==========

Jul 31 14:04:47 server.lindsandmike.ca swupd_syncd[89651] <Error>: Unable to retrieve catalog(s) from the Apple server

Jul 31 14:04:47 server.lindsandmike.ca swupd_syncd[89651] <Info>: Sync Complete