Sorry to hear about your accident.TheMuffinMan is right about sanding out the scratch. I think Apple use a bead-blasted or sand-blasted finish for the aluminium unibody, so you couldn't re-create it properly without stripping the hardware and finding somewhere that can bead-blast it for you.
That said, you could use some aluminium-epoxy filler (Used in engineering and auto-trades) to fill the scratches (if reasonably wide) after first masking off undamaged sections. Use an old credit card or similar to reduce the excess, then when set, carefully sand or scrape until flush with the masking material (A couple of thicknesses of Sellotape would work). It wouldn't be perfect, but it might improve the worst of the damage.
If you don't feel confident in your skills I would advise against this though, as you could simply make things worse!