iPhone 4 won't sync calendar with Outlook 2010 and Windows 7
I have iPhone 4 and have noticed my Outlook 2010 (32 bit) calendar won't sync in either direction with my iPhone. I run Windows 7 (64 bit version 6.1 Home Premium). ITunes (10.4.1.10 version) sees my device and I even checked the serial number match. Entries in my calendar on the phone don't appear in Outlook and entries in Outlook don't appear on the phone. I have double checked all the settings and they all seem correct, so what is happening here?
iPhone 4, Windows 7