It's called "hype", "bling", "marketing", "cult" and "lifestyle". Don't be a cheerleader. It's ARM, Samsung, LG and Qualcomm tech inside.
That's the voice of the guys on the losing side of the table shouting about how unfair it is that they aren't doing as well.
There are a lot of factors that inform a consumer choice to part with their cash for a given item. And contrary to what you allege, they aren't all shallow and obsequious ones. Either way, though, the reasons are irrelevant - if a consumer buys a product because they like the way it looks or feels, or if they like the thought of what they think others believe when they see they have it, or if they consider it to be a well made and capable product, they still bought it. Apple has been undeniably successful at selling to people, who want to buy its products for all sorts of reasons. That's called 'commerce', and you are complaining that Apple is good at it. What you are doing is arguing that 'Apple should not be so successful - it is unfair.'
FYI, the cheerleader slur is really funny coming from you - you don't even own an Apple phone yet you pontificate on them ad-nauseum here day after day (after day).
What you guys don't get is that people will pay money for a certain kind of experience, over and above what they will pay for something else. Looked at in the way you do, 12 apples are just 12 pieces of fruit, regardless of what you do with them or in what way. So you dutifully set yourself to the task of baking a pie, and then turn around and complain that the other guy's pie sells better than yours, for more money. And you scratch your head and wonder why, and you complain that it is silly, and weird, and some sort of cult like think... after all It's just apples, right? I mean, what's the difference, right? Pie is pie.
As long as you are unable to see that implementation matters, you won't be able to understand why Apple is so successful.