I got a new iPhone 4S the other day at the Apple Store and it dramatically increased battery life from about 3 hours per charge to 6. Then, I wondered what would happen if I turned my brightness down from full to 50%. After seeing the result, I think the change is here to stay:

My usage was watching the movie 2012 from start to end (2 hours and 37 minute long movie) and the rest a mix of 3G browsing (including downloading a 15MB app on 3G), 3D gaming and Hanging with Friends over 3G. All things considered, this points to a 10 hour battery life with mixed usage and high standby time which is a fair bit above Apple specs, believe it or not. As you can see, I have not plugged in my iPhone since the last full charge. I have also done little to save the battery. For example:
1. Wifi is permanantly ON, even when not connected. However, Ask to Join Networks is OFF.
2. Bluetooth is OFF.
3. Cellular Data is permanantly on, no exceptions.
4. I tend to fluctuate between 3-5 bars of 3G where I live, usually around 4. I have WiFi on around 16 hours of the day (I turn it off at night) and its signal fluctuates between 1 and 3 bars out of 3.
5. All Location Services are ON.
6. All default Notifications are ON (except Calendars which curiously increased my battery life when disabled) plus Words, Hanging and Chess with Friends only.
7. E-mail is set to Manual.
8. WiFi sync is ON, iCloud is ON (Push) but won't download over 3G and Facetime and iMessage are both ON.
9. As I previously mentioned, Brightness is and will now stay at 50%.
All in all, hope is not lost for battery life, people
My serial number begins C39GN9 for those who were wondering. My old phone was also a C39G.