Hi Thebosspower
Apologies for the delay in response I had to take a break from testing as it was driving me nuts. Ok here's what I've found out so far plus a little explanation of "why's and methods"
First of all why set the volume in itunes options at 100% ok most amplifier devices have a volume control but what manufacturers don't tell you is amplification will only go so far until it runs into distortion. For example a hi fi amplifier may have a volume control of let's say 1-10, 1 being low and 10 being high, now I like loud music so naturally I'd crank the volume upto 10 but I know the amplifier possibly sounds its loudest at 8 and pushing it further on to 10 will only creat distortion in the music as the amp struggles to control the sound.
So what can I do to make the amp work less and be more in control of the sound, well I can up the level of the recording or make the recording louder this will then mean I don't need as much amplification to make it sound loud. We could go into "sensertivity" or 1 watt at 1 meter distance but that opens up another can of worms so to cut a long story short I like my recordings to be as loud as possibly so that I don't have to push my iPhone volume all the way to max to make it sound loud. I use iTunes as a pre amp putting the recordings at 100% in iTunes options means I can have the volume just under the fast forward sign on the graphics in stead of having to max it out. Remember you iPhone has an amplifier built in to it and can suffer from distortion like the detail I put above about hi fi amps. A loud clean signal needs less amplification to sound loud.
Still with me?
Ok I've have tried and tested different ways of adjusting the volume of my recordings and how the sound compares over different systems. I'am fortunate that I've spent the last 20 year producing music and having to deal with different band widths and frequencys so apologies if I sound anal, I just like a pure clean loud sound.
My test kit is Apple ear buds, sennhiesser HD 25, grado 600 headphones and a full Naim hi fi system with Sonus faber speakers.
Before I forget TheBossPower mentioned that he couldn't notice the volume difference between 0% and 100% in iTunes Options. Well there is 1.5 db difference in sound loudness between the two and ok you may not notice the sound difference but how much more iPhone volume do you need to apply to make your music sound at a level your use too? But please also remember we have all got different hearing so one mans loud is anothers quiet.
After following Gianni nyc recommendations it does bannish the dreaded bass distortion but also lowers the sound output of the recordings meaning more iPhone volume required to get the same loudness as before. The only reason I wiped iTunes of my mac was to test to see if iTunes itself was the cause of the distortion but it didn't so there's no need to do it. As my previous post states I brought iTunes options volume down to 50% and while the sound is louder than 0% the music is still creeping into distortion something that never happened before update ios 5. Also I have noticed that the sound is ever so slightly different. The bass sounds a little artificial or as if someone has nudged the bass EQ up slightly, very deep bass can get muddled within the mid bass and high treble again something that never happened before.
To conclude I am without doubt that the sound has been altered in some way from previous and for me it's in a negative way. Yes I can live with lowering the iTunes options volume to 0% or even to 30% but I have to max out the iPhone volume which I know means the iPhone amp is at its limits.
Gianni NYC