From a Mac, how do you stream WatchESPN channels through Quicktime?

Hey everyone! I've been trying to figure this one out for a while but with no avail.

I use the WatchESPN app a lot on my iPhone. However, for the times when I am at home, I prefer to use the website, WatchESPN.com, on either my Intel-based MacBook Pro or my Intel-based iMac. What I don't like is having to watch the videos through Safari, Firefox and/or Chrome because of the high memory consumption, not to mention the browser titlebar just takes up space.

On the iPhone, the app streams through Quicktime. On the Mac, the website uses their own flash player in a popout window.

How can we watch one of the WatchESPN.com streams through Quicktime on the Mac? It's possible on the iPhone. How can we make it possible on the Mac?

Any help would be greatly appreciated!

Thanks!