Can't Import .mov files into itunes 10.5 on mac ox s 10.7.2

I can't import movies into the latest iTunes 10.5.0.142 either.

Currently running Windows 7 on a NC110

Some of the files are from the iTunes library on my other PC running Vista.

I just found out I can't import .mov into iTunes either. I've always been able to before now. I've added .mov files every month for 2+ years, but this is my first try since upgrading to Lion and all of the recent updates. Also, when I drag the file to iTunes, the green plus sign is there as if it's going to work, but nothing imports. Frustrating! I hope there's a fix soon b/c otherwise I can't get these files onto my iPad.

same here .... to me it sais that it cant upload it onto the iphone 4 because it cannot be played on the phone

Solved.

Installed the Quick Time element of iTunes an all is working as it should!

Can't believe I missed that.

and how do you do that?

Here's what I did. (August 2011 Macbook Pro, 13.3, running Lion, Quicktime and Itunes both as updated as possible at this point (Jan 27 2012)).

I opened the MOV in Quicktime. Under the share tab in the menu bar I clicked Itunes, then you pick your format (Iphone/Ipod, Ipad/Iphone/apple tv, or mac/pc) then it converts it to be itunes readable.

Best of luck.

The MOV iTunes was saying it canot be played back on my iPhone i emailed it to myself and I WAS ABLE TO PLAY IT on my iPhone.

Converting the file it is a good woraround but ...

Best to uninstal iTunes and then re-instal but make sure Quick Time is 'ticked' to be installed too.

Failing that just instal Quick Time on its own.

Installing Quicktime solved the problem for me.

I found a solution to this. I went into itunes menu / store / sign out ...as soon as I signed out I saw my previous attempts to add the .mov file had added it several times. I deleted all of those files and tried again and the .mov file loaded perfectly. For some reason being signed out of my itunes store account solved the problem.

Thanks, I'll try this. I've been using iTunes in the 32 bit mode in order to be able to upload .mov files, and even in ML I tried switching back to 64 bit and still couldn't upload. I already have QT on my iMac so that answer didn't apply to me. I'd really like to be able to go back to 64 bit mode so I hope this solution works for me.

MOV is a container format which may contain all kinds of codec, while iTunes only import MOV whose video codec is DV, MPEG-2, MPEG-4, H.264, or AIC.

Even if the MOV meet the above requirement and supported and playable in iTunes, it will still fail to sync to iPod/iPad/iPhone/Apple TV if the MOV video does not fit the specification like resolution, bit rate, aspect ratio, size, and audio codec of the iPod/iPad/iPhone/Apple TV.

In order to successfully import MOV to iTunes as well as sync MOV to Apple TV, iPod, iPhone, iPad, we have better convert the MOV video to a more compatible video format.

Step by step guide on how to convert itunes unsupported mov to itunes supported one at How to Solve Can't Add MOV to iTunes to Play MOV in iTunes/iPod/iPad?

same problemes itunes 11.0.1 cannot import MOV files, on the LION OSX, ( macbook pro ) but I can import MOV files, on he SNOW LEOPARD OSX ( IMAC 21,5) The MOV files are generally AVI, FLV files, transformed with Quicktime X in MOV files.

I had the same problem. Here's how I got around it:

Open the MOV file in QuickTime Player > File > Export To > iTunes...

From there you will be asked to choose a format. Once you choose one your export to iTunes will start and you'll be able to add the video to your iDevice.