The kb article seems like nonsense to me, although I'll re-read it several times before giving a final opinion and maybe notifying the matter.
Unfortunately checked or unchecked content, it always shows on the Apple TV 2 (unlike the Apple TV 1), kind of annoying and something I'd like to see changed.
Yes, that does seem like nonsense.
We do need some kind of checkbox system back to exclude material from AppleTVs, things is it affects automatic syncing for iphones etc by excluding this content too.
Ideally we need an option for a global or per device exclusion list.
OP should send feedback: