Can't reserve new iPhone 4S via UK website!!

this is really dodgy...

It is pretty obvious that the best deal for Apple now is to sell 8GB memory for 100GBP but please...

My wife went today exactly 9PM to book an iPhone 4S 16GB and once she managed to choose one and sign in... then this message appeared:

"We're sorry, but there are no pickup dates available at this store. Please check later, try another Apple Retail Store Location, or shop the Apple Online Store"

So my question is - what does this message means... are you trying convince us that there is NO time left on Regent Street in London at all (whatever it means), please confirm.

From my side it looks like that:

exactly 9PM you give the option to reserve an iPhone (for approx 5 minutes)

exactly 9PM you can't reserve time to collect it so all procedure is a vicious circle

I took screenshot as a proof - really poor idea to sell great product in that way.

regards,

Michal Hanczar