rental video won't play

Are you watching it on your computer on transfering it to another device?

MJ

You have 30 days from the time of rental to watch your movie, and 24 hours (in the US) or 48 hours (elsewhere) after you've started viewing to finish it. Once the rental period expires, the movie will disappear from your iTunes library.

Are you connected to he Internet when you try to play the rental?

See this page for more info - http://support.apple.com/kb/HT1657

MJ

My video won't play either.

I'm working on my last chapter of my senior thesis and I've been having issues with Amazon Instant Video so I downloaded all the videos for my film chapter on itunes rental video... it took FOREVER to download and when I started watching it, the video froze less than half way through. I re-started itunes and the video had to download all over again and now it won't start at all!!!! The clock is ticking both on my 24-hour rental AND on my thesis chapter!!!!

I have the newest version of Quicktime, my apple account works fine, and it's not a firewall issue.... how can I solve this??

It won't work for me whether I'm connected to the internet or not. I've tried my ethernet cable as well as wifi. 😟

I got this to work. When a rental won't play (black screen) I opened the time and date system preferences and changed to date to 1 day later. Then I restarted itunes and it would play.

Any idea of the why changing the date fixes the issue?

I ran into this same problem (rental downloads but doesn't play, only shows black screen). Changing the date fix it.

Seems like it could be timezone related, I am based in New Zealand (NZT)?

I just rented a movie on my iPhone 4s and it won't play it pulls up a black screen then disappears and if you open it it does it again please help!!!!