For what it's worth: I got these 3 replies with respect to monitor brightness and calibrating using either the GretagMacBeth Eye-One Display 2 or the Spyder Pro 2 from the ColorSync Users List. Those "Pros" respond within hours.
1. Re GretagMacBeth Eye-One Display 2: I may be misunderstanding your question, but why do you want to reset the ACD's brightness values? If you are using EyeOne Match with your EyeOne Display 2, all you need to do in order to calibrate your monitor is to adjust the brightness via the "Displays" panel in System Preferences until you reach your desired luminance.
I don't see a compelling reason to go back to "factory defaults", since (a) I doubt that there are any meaningful ones, or that they would do you any good even if there were, and (b) your calibration/profiling software already takes care of removing any vcgt curves from your video card before starting the caibration/profiling process. That is the only "default" that matters: to start with a display whose video card signal is not at all altered by custom curves, so that the new curves created by your profiling software will have a chance to be properly created and applied, without interferences.
As for the luminance values, I believe that, based on my experience, 120 to 140 cd/m2 are good figures for LCD displays in environments lit by lighting of average intensity. In brighter environments you can go as high as 160 cd/m2, whereas in dim ones it will do to set the display anywhere between 90 and 110 cd/m2 or so, the lower values being for dimmer enviroments. So, it all depends: no one value is good in all cases. It's probably not good to go too low with LCDs, though, and even 90 cd/m2 may be too low already.
2. With respect to monitor target brightness in cd (candelas): 140 to 160 usually is fine.
3. From Colorvision, maker of Spyder 2: The Cinemas have only one setting (backlight) and thats controlled from the monitors control panel, not hardware settings. So set that where ever you prefer in advance of calibration, or define a target white luminance, and set it to that in the calibration process (Spyder2PRO only)... or use Spyder2PRO v2.2's new ambient light adjustment functions, and set the monitor brightness correctly for your working environment.
G5 Quad Mac OS X (10.4.5) Cinema Display 23", Quark 6, CS2 Premium
G5 Quad Mac OS X (10.4.5) Cinema Display 23", Quark 6, CS2 Premium
G5 Quad Mac OS X (10.4.5) Cinema Display 23", Quark 6, CS2 Premium