HOW do I get the "watch" to stay on and not shut off on my 6th GEN NANO?

Apple is right. It would drain the battery to keep it on. I admit it would be cool for it to be possible for the watch to stay on, but for now it is not possible.

Recently purchased Nano and watch band.

I fully AGREE w/ MarkyMark1976. The power issue should be a simple issue to deal with. Easy enough to make an option to leave screen on and if turned on, give consumer an alert regarding increase power consumption leading to more frequent charging. However I would expect Apple to provide update to minimize this increase in power consumption.

I also agree that I feel I have been mis-lead. I'm usually a pretty informed tech consumer, have a couple dozen Apple products, happen to purchase my first Mac at the same time the first iPod came out and purchased that as well and I'm the go-to guy for my buddies when there's a tech issue or info prior to their purchasing tech merchandise.

I say this only to provide background for this statement: the fact that the watchface cannot stay on, was not even on my radar-I never suspected that I could not keep the watch-face on!

Albeit, to Apple's credit, to date, I have never felt so mis-lead and DISAPPOINTED in Apple!

Apple please fix this and again allow me to be able to continue to support you to my fullest.

Thank you!

Would like to log my vote for - super lame watch function. Thought I was doing something wrong as this is the most rediculous thing I've seen.

At least I decided to wait to buy the band until I had tested out the nano, so I'm not out that money.

But it sure does make me grumpy!

My 1st generation nano showed the time more cositantly and for longer than this crazy design.

You can't watch movies or television shows on the nano. The battery is way to small for that.

At this time the only way to increase the power would be to put a bigger battery in it. Then the Nano would be about the size of the old form Nano. Would you wear that on your wrist?

Otherwise it is a wait until new battery technology (fuel cell maybe?) that will allow that much power and life of a battery in a small form factor.

As far as the warning and switch, you would have no issue with recharing it every 40 minutes or so?

Doc-Lee here again for follow-up: with regards to deggie- yep I get that you cannot watch movies-I was surprized to hear that you might be able to do so and was going to check that out when I had a sec, but thx for clarification.

With regards to deggie's next comment- I hear you, but for example yetserday I used about 10 percent of available battery. I would likw to see if it would be such a drain to allow the option in Settings to for the watch to stay on for a variety of lengths of time and allow the user to decide the time for the watch to stay on, regardless of battery useage. I believe a slight dimming of the face after a period of time would probably be helpful-also allowing the user to choose time before dimming would also be easy enough to accomplish. So for example to wheels in to Settings from 1 minute to 60 minutes for time to dimming screen and same for time to face off, then a switch to never go off and never dim. Appropriate warning that this may cause frequent charging to be required.

in other words- leave it to the user!

Regardless, there should have been a disclaimer on the box under the pics of utilizing the Nano as a watch.

At least Apple has been consistent with regards to having battery issues, ever since the first iPod. Again to their credit they have attempted to deal with these issues, albeit with a little arm twisting on the original iPod, after legal action was taken.

Now I'm not implying that legal action be taken on this issue, but I wouldn't be surprized if some attorney attempts to bring a Class Action suit on this with all of these devices being sold. At this point in time most users probably figure that they just haven't figured out how to set the nano for the watch to stay on. After more people realize that there is NO option to keep watch on, there will probably be more folks disappointed and feeling deceived. I figure a good portion of December sales were for gifts and most folks don't like to return or complain about gifts, so this may stay off some of the disappointed to make returns.

Not sure about Apple's return policy on this, but folks may have a month to return? Perhaps some that are very disillusioned will be attempting to return his product?

That's all for now.

Nope, still doesn't make any sense. You are obviously much too young to remember the early digital watches. They all were set to be on for a limited time then you had to push a button on them to light them up and get the time. They were all sold and advertised as watches. They didn't even play music.

So were all those people deceptively marketing their watches as...watches? Nope and nobody made that claim.

Sorry but I've missed the advertising where the Nano is pushed primarily as a watch by Apple. In fact I've seen very little advertising of the Nano at all, but certainly not as a watch. When this style Nano originally came out there were no watch bands available, they came later by 3rd party companies and were not originally sold in any Apple Store. But people wanted them, more companies manufactured them so Apple carries them, at least for now. But none of this is deceptive advertising. Apple also carries an accessory to take your blood pressure using your iDevice but that does not mean they are advertising it as a medical device. Which leads to your pulse example, which is just silly.

In no way is Apple marketing the Nano as a watch any more than they market the iPhone, iPod Touch, iPad, or iPod Classic as a clock or watch. It is labeled as an iPod Nano, just like your old iPod Nano, it is just smaller. If you bought your Nano and your holder (which isn't much different than a shoulder strap for the older generation iPods) from an Apple Store talk to the manager and/or customer service and get your money back.

You deceived yourself, Apple didn't deceive you. And if Apple did give you the ability to leave it on you would be back here ranting again when the battery ran out in less than an hour telling us how the device was worthless as a watch if you can't use it for more than 40 minutes without having to then charge it for an hour.

We knew what we were buying? They didn't advertise that you had to push a button.

Again, answer one simple question: If Apple released an update, version 1.3, that allowed you to leave it on, and the battery depleted in 40 minutes, would you be happy with that?

Maybe a wrist-flick-to-activate feature would be a nice middle-ground?

LOL at the young ones not remembering the first digital watches. 😀 Excellent point.

I want an iPhone on my wrist. Facetime, a projector, voice command and, oh yeah, I'll probably want it to be a watch, too. Then some consumers will be whinning, "the projector isn't 3-D from all angles and it takes over .06 seconds for the signal to reach my surgically implanted, skull-mount audio chip!" Personally, I am thrilled to be able to record audio straight to my Nano, via a $40 mic/line in interface (called Mikey, made by Blue, roughly the same size as the nano 6G) and instantly be able to insert that audio file into a playlist with other tracks from my library, edit and re-order that list and then provide a soundtrack for my slideshow, viewable on any TV ... all from my watch. I know I got MY money's worth. Trying to keep the pure leather watchband from cracking and peeling and drying out and breaking within 3 months, even though I treat and condition it every chance I get, however, has been challenging, to say the least. In that area, I could really use some high technology!