iPad won't turn on after 'erase all content and settings' reset; only apple logo appears

I am selling my iPad 1 and did a manual reset (erase all content and settings). Now the iPad won't turn on. The Apple logo with black background is the only thing that appears until it runs out of battery. I've tried a reboot several times and have tried plugging it into my computer with iTunes - nothing seems to get it past the Apple logo page. Help please!!

iPad, iOS 5.0.1

Posted on Jan 10, 2012 8:45 AM

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12 replies

Jan 11, 2012 5:13 AM in response to Philly_Phan

Hi Philly_Phan,

Thanks for the response! I've tried the system reset many times and it doesn't seem to get passed the black screen with the Apple logo when turning it back on. Also, I've tried to do a reset through iTunes, but when I plug it in to my computer, it doesn't register that the iPad is plugged in (doens't show up in iTunes). Do you have any other suggestions? I may make an appointment at the Apple store and see what they have to say.

Jan 12, 2012 3:06 PM in response to nmail088

I hope I'm correct in this, but I've always believed that it would be normal for your iPad not to 'turn on' again after you use the "Erase All Contents & Settings" feature. You are basically wiping it and will have to start all over again as though it were in fact a NIB item, going through the initial setup procedures.


For me, still in the original iPad and with iOS 4.x running, that would mean not much happens unless and until I connect to a computer with iTunes installed, but whether that would also mean being stalled at that Apple logo display or not I simply don't know. It's been a long time since I set up this iPad and I can't recall what the screen may have looked like in the process.


Why you were unable to connect to iTunes is a bit of a mystery, of course, but probably has more to do with stuff external to the iPad than to the iPad itself. What that may have been would require more troubleshooting than you're probably willing to be doing at this stage.


Finally, I know that the setup process is somehow different for iOS 5, that you get some sort of Assistant popping up and can actually do it all wirelessly in some fashion. If that wasn't happening for you then that might be either a sign of a fault in the iPad somewhere or, also possible, simply a donut hole in the OS design that you happened to fall into, one in which the Assistant only comes to life the first time out of the box. I've only skimmed the User's Guide for that OS and can't recall seeing anything specific about that, nor recall having heard in discussed in the threads that I've looked into.


The main lesson, bottom line? You need to get a MacBook Air .....😉

Jan 10, 2012 9:05 AM in response to nmail088


First, try a system reset. It cures many ills and it's quick, easy and harmless...

Hold down the on/off switch and the Home button simultaneously until the screen blacks out or you see the Apple logo. Ignore the "Slide to power off" text if it appears. You will not lose any apps, data, music, movies, settings, etc.


If the Reset doesn't work, try a Restore. Note that it's nowhere near as quick as a Reset. From iTunes, select the iPad/iPod and then select the Summary tab. Follow directions for Restore but, obviously, you don't care about a backup.


Jan 12, 2012 2:42 PM in response to alanfromnewtownards

My appologies for the delay in response, I was unable to access my home computer until this morning before work.


Thank you both for the advice / tips, it is greatly appreciated.


As you suggested, alanfromnewtownards, I tried a different USB port, and tried restarting my computer with iPad connected - iTunes still did not recognize that the iPad was plugged in.


I followed the instructions on the page you provided me with Philly_Phan, and iTunes STILL did not recognize my iPad was plugged in. All the while, the black screen with Apple logo remained on my iPad.


I decided to make an apointment at the Apple store for this afternoon, which was a success. The technician simply plugged my iPad into his MacBook Air (which recognized that the iPad was plugged in), and did a restore to its original state. The iPad is now working! I have no idea why my computer wasn't recognizing my own iPad, and the technician did not have an answer for me either...


Thanks again for all your help!

Jan 13, 2012 6:52 AM in response to Michael Morgan1

Hi Michael Morgan1,
Thanks for your message! After the technician managed to get my iPad past the black screen with Apple logo, it was as though I had a NIB item. Meaning the setup assitant was the first screen guiding me through the initial activation of the iPad. So, you must be right that in selecting "erase all contents and settings", you are wiping it clean of absolutely everything and reseting it to its original state as though it were a NIB item. That was my goal all along, I just wish I could've gotten it started properly on my own! I'll start saving for that MacBook Air haha.

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iPad won't turn on after 'erase all content and settings' reset; only apple logo appears

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