during the setting up of my new iphone 4s music doesn' t show as a selection with icloud

i tried to set up my iphone 4s and itunes 10.5.2 to share music via i cloud

in settings>store>automatics downloads menu i had to activate apps and books as a choise ( there wasn 't a choise for music such i see in user manual)

Same in itunes edit>preferences>automatics downloads i had the same two choices

Also i don't have any imatch menu such as it reported there is under the store menu

i only see the genius activate choise

please help me understand what is the problem